Social Media Marketing Trends You Should Not DismissThe success of social media marketing is based on the right mix of successful strategies. The wrong mixture will simply reduce the site visitors from targeted customers rather than attract them. If you devise the social media strategies just like social media optimization on such basis as current trends, you may increase profits and use social networking sites successfully for marketing. Here are the recent styles highlighted in an article published by Forbes based on the 2013 Social Media Marketing Industry Statement.
Low Usage of Social Bookmarking Sites
According to the study reports, the use of social bookmark management sites has lowered to 10 percent from 26 percent in 2011. This considerable drop of usage evidently indicates the fall of bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among online marketers, majority of sites (e. g. DIGG, Friendfeed) are almost declining. Therefore , it is not a good practice to trust a bookmarking web page blindly for marketing purposes in the current circumstance. Instead, check for web sites that are most well-liked and perform the bookmarking very very carefully.
Decline of Daily Deal Sites
Daily deal features or simply just daily offerings of deals are regarded as a powerful way to attract a lot of targeted customers at a time. The research report says that around 80 percent of marketers are generally not interested in using the virtually all popular daily deal sites including Groupon or Living Social for their campaigns in the future.
Now people put emphasis more on the very long returns that they obtain from their purchases with time. Hence, it is advisable to work with social networking sites for permanent marketing goals instead of daily goals.
Top rated Sites for Social networking Campaigns
Marketers who use social media to get marketing will obviously carry out social media campaigns (using social networking sites pertaining to promotion) for their services or products to attract targeted buyers. The campaigns will probably be successful only if the relevant site is popular amonst the customers.
The research report indicates that marketing experts who spend more than 40 hours each week for social media marketing perform their campaigns even more intensely through Google+, You Tube, Pinterest and Instagram when compared with those who spend half a dozen hours or fewer a week on social media. Also, around 78 percent of entrepreneurs who have five or more years of experience favor LinkedIn than 70 percent of marketers having less than five numerous experience. Forum advertising has also decreased to 16 percent this year from 24 percent in 2011.
Around 67 percent of internet marketers are planning to increase campaigns through Twitter even though it is a slight lower from 69 percent last year. Young entrepreneurs, more than older types prefer photo sharing sites including Instagram to get launching campaigns. 62% chose blogging since many suitable platform to perfect, which is the highest a person followed by Google + (61%) and Facebook . com (59%).
Trends of B2C and BUSINESS-ON-BUSINESS Marketers
Business to Consumer (B2C) Entrepreneurs use Facebook by a higher rate of 67% than other platforms. Regarding Business to Organization (B2B) marketers, both equally Facebook and LinkedIn have equal majority of 29% each. Given below is the pie chart showing usage statistics for each platform intended for B2C and BUSINESS-ON-BUSINESS marketers.
B2B marketing experts use a more diverse array of platforms compared to B2C marketers. Both of them will not completely utilize blogs and have minimal You Tube usage.
A high level00 B2B or B2C marketer, try to motivate blogs as they are viewed as the most popular social media platform. YouTube being the second largest search engine, you may enjoy the benefits it gives by posting low cost videos. Orabrush (B2C Company) and Blentec (B2B Company) became strong brands by using low cost YouTube video tutorials.
As B2B marketers increasingly use LinkedIn, they have an opportunity to use SlideShare (owned by LinkedIn). This social websites entity can be used intended for generating leads for B2B organizations.
Fewer Check-ins Online
As per the research reports, we have a decrease in the usage of geo-location services including Foursquare from 17% this year to 11% this coming year. These services let check-in to your spots automatically online. The decline in these sorts of services indicates that individuals are now concerned more about privacy and safety. Marketers can tackle this situation by simply introducing contests and rewards. This will motivate people to check-in extra.
smm panel list If you are still pursuing the old strategy for social media, then it is the the perfect time to develop new tactics based on all these current trends. It is better to entrust this wearisome task to a dependable social media marketing company that offers reliable social media marketing companies rather than try putting into action the strategies by yourself.